Leadership Team
Health Equity Alliance for LGBTQ+ New Mexicans (HEAL+ NM), established in 2003
www.healplusnm.org
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Nuestra Salud (Our Health) Spanish language Network – a program of the New Mexico Community Health Worker Association (NMCHWA), established in 1995
(See “spotlight” content on DEJELO YA campaign further below.)
New Mexico African American Tobacco Prevention Network (NMAAT), housed within Umoja Behavioral Health, established in 2003
Southwest Tribal Tobacco Coalition (STTC), convening Native American Tribal Nations in New Mexico, housed in the Albuquerque Area Southwest Tribal Epidemiology Center (AASTEC), established in 2006
http://db.aastec.net/sttc/index.html
Key New Mexico partners working for equity
SPOTLIGHT: DEJELO YA Campaign
The Nuestra Salud Spanish-speaking Network played a leading role in developing and evaluating New Mexico’s Spanish language quit line promotion campaign: DEJELO YA! The process and success was documented in a scientific article published in Health Promotion Practice
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Dilley JA, Otero M, Padilla JL, Costello H, Turietta T, Jacquez B. (2020) DEJELO YA media campaign connects Spanish-speaking communities to effective support for quitting tobacco. Health Promotion Practice. 2020 Jan;21(1_suppl):89S-97S. Full article available at https://journals.sagepub.com/doi/10.1177/1524839919882916
- Original TV commercial 1-855-DEJELOYA PSA Leo “The Lion” Manzano on Vimeo (https://vimeo.com/429656444)
- 5-minute video about the development and creation of the campaign https://drive.google.com/file/d/1kM4xP5M9fo__8KNntgFK45V_sFuscBfm/view
- Maria Otero was an invited speaker at a national webinar sponsored by the FDA as part of a series on addressing equity in tobacco control.
- CDC still mentions this DEJELO YA campaign on their fact sheet about New Mexico at the CDC website: https://www.cdc.gov/tobacco/stateandcommunity/state-fact-sheets/new-mexico/index.html
- The CDC still has the Spanish radio version of New Mexico’s campaign on their media resource center website: https://nccd.cdc.gov/MCRC/apps/AdDetails.aspx?CatalogID=2920&IFS=108